The program is a unique instruction tool in the field of foreign trade for small and medium startup companies.

The coaching is intended for small and beginning exporters who have exported $500,000 worth of export in the past year and/or have a turnover of one million dollars and plan to start exporting or to increase the range of their existing exports.

Every business is eligible for up to 200 hours of consulting and up to 300 hours of consulting for businesses recognized as startups. The cost of the coaching is $50 an hour for an hour of coaching and the cost is subsidized by 50%.